Following are specifications for advertising across ShelterMedia's family of sites.

All creative content subject to approval
Delivery/Contact Information: adops@sheltermedia.com
Turn-around Time: at minimum 3 business days
No trafficking of campaigns on Friday or weekends
Click tracking required
Click must open a new browser window
Referring URL maximum is 150 characters
Maximum standard ad creative per flight = 4
Please refer to General Advertising Terms & Conditions for
       further information

Flash creative should be submitted in .swf format.
All Flash creatives must be submitted with back-up GIF/JPG creatives.
A “Close” button must be included and added to root level or level zero.
A clickTAG should be added to the button.
clickTAGs should not have URLs coded in them because DART cannot
       count clicks if the .swf file has the URL.
The clickTAG is case-sensitive in Flash version 6 and above and must
       be “clickTAG.”  In other versions of Flash, it is not case-sensitive, but it is
       recommended to be “clickTAG.”

clickTAG CODING INSTRUCTIONS:
1. Select getURL in the button from where you want the URL navigation to trigger.
2. Type clickTAG in the URL field.
3. ClickTAG must look exactly as shown in diagram
     (NOTE:  clickTAG is case sensitive).

ADVERTISING UNITS:

300 x 250:
File Size: 30k (40k for expanding ads)
Formats: gif, jpeg, html, jsp, swf
Load Time Limit: 5 seconds
Animation Limit: 3 sets
Click Expansions: Up to 600 x 250. Expansion must contain a clearly
       labeled “Close” button
Audio: On user click only. “Mute” button required
Video: On user click only. “Pause” button required

728 x 90:
File Size: 30k (40k for expanding ads)
Formats: gif, jpeg, html, jsp, swf
Load Time Limit: 5 seconds
Animation Limit: 3 sets
Click Expansions: Up to 728 x 255. Expansion must contain a clearly
       labeled “Close” button
Audio: On user click only. “Mute” button required
Video: On user click only. “Pause” button required

160 x 600:
File Size: 30k (40k for expanding ads)
Formats: gif, jpeg, html, jsp, swf
Load Time Limit: 5 seconds
Animation Limit: 3 sets
Click Expansions: Up to 240 x 600. Expansion must contain a clearly
       labeled “Close” button
Audio: On user click only. “Mute” button required
Video: On user click only. “Pause” button required